Landlory
Hemlane vs Rentec Direct
In short.
Pick Hemlane if you run DIY & small landlords;
pick Rentec Direct if you run property management companies.
Hemlane starts free,
Rentec Direct at $45/mo.
Software plus on-demand local agent support for remote landlords.
- Best forDIY & small landlords
- Starts atFree
- Free optionFree plan
- Mobile appYes
Established, no-contract PM software with strong trust accounting.
- Best forProperty management companies
- Starts at$45/mo
- Free optionFree trial
- Mobile appYes
Feature comparison
Hemlane |
Rentec Direct |
|
|---|---|---|
| Online rent collection | ✓ | ✓ |
| Tenant screening | ✓ | ✓ |
| Listing syndication | ✓ | ✓ |
| Online applications | ✓ | ✓ |
| Lease management | ✓ | ✓ |
| Maintenance requests | ✓ | ✓ |
| Accounting | ✕ | ✓ |
| Expense tracking | Partial | ✓ |
| Owner portal | ✕ | ✓ |
| Tenant portal | ✓ | ✓ |
| Document storage | ✓ | ✓ |
| Reporting | ✓ | ✓ |
| Bank integration | ✓ | ✓ |
| Renters insurance | ✕ | ✕ |
| AI features | ✕ | ✕ |
| Mobile app | ✓ | ✓ |
Pricing
Hemlane
| Starterfree forever | Free |
|---|---|
| Basic$28 base + $2/unit | $30/mo |
| Essential$28 base + $20/unit | $48/mo |
| Complete$28 base + $58/unit | $86/mo |
Starting prices — vendors may add per-unit or transaction fees.
Rentec Direct
| Rentec Profor landlords · billed annually ($50/mo monthly) · scales with units | $45/mo |
|---|---|
| Rentec PMfor property managers · usage-based · scales with units | $50/mo |
Starting prices — vendors may add per-unit or transaction fees.
Pros & cons
Hemlane
Pros
- 24/7 maintenance coordination and a local leasing-agent network
- Great for remote, out-of-state landlords
Cons
- Higher tiers get pricey per-unit
- Lighter accounting; pricing is confusing
Rentec Direct
Pros
- Strong trust accounting for PM companies
- No contracts or setup fees; responsive US-based support
- Recurring affiliate (25% for 12 months)
Cons
- Dated UI versus DoorLoop/AppFolio
- Fewer modern AI features
FAQ
What is the difference between Hemlane and Rentec Direct?
Hemlane is best for DIY & small landlords, while Rentec Direct is best for property management companies.
Is Hemlane or Rentec Direct cheaper?
Rentec Direct is the cheaper option — it starts at $45/mo.
Which is better for DIY & small landlords?
For DIY & small landlords, Rentec Direct rates slightly higher (4.5★ on Capterra).