Landlory
Innago vs Rentec Direct
In short.
Pick Innago if you run DIY & small landlords;
pick Rentec Direct if you run property management companies.
Innago starts free,
Rentec Direct at $45/mo.
100% free PM software for small and independent landlords.
- Best forDIY & small landlords
- Starts atFree
- Free optionFree plan
- Mobile appYes
Established, no-contract PM software with strong trust accounting.
- Best forProperty management companies
- Starts at$45/mo
- Free optionFree trial
- Mobile appYes
Feature comparison
Innago |
Rentec Direct |
|
|---|---|---|
| Online rent collection | ✓ | ✓ |
| Tenant screening | ✓ | ✓ |
| Listing syndication | ✓ | ✓ |
| Online applications | ✓ | ✓ |
| Lease management | ✓ | ✓ |
| Maintenance requests | ✓ | ✓ |
| Accounting | Partial | ✓ |
| Expense tracking | ✓ | ✓ |
| Owner portal | ✕ | ✓ |
| Tenant portal | ✓ | ✓ |
| Document storage | ✓ | ✓ |
| Reporting | Partial | ✓ |
| Bank integration | ✓ | ✓ |
| Renters insurance | ✓ | ✕ |
| AI features | ✕ | ✕ |
| Mobile app | ✓ | ✓ |
Pricing
Innago
| Freefree for landlords (1–500 units); tenants pay fees | Free |
|---|
Starting prices — vendors may add per-unit or transaction fees.
Rentec Direct
| Rentec Profor landlords · billed annually ($50/mo monthly) · scales with units | $45/mo |
|---|---|
| Rentec PMfor property managers · usage-based · scales with units | $50/mo |
Starting prices — vendors may add per-unit or transaction fees.
Pros & cons
Innago
Pros
- Genuinely free with no unit caps
- Highest user ratings in the category
- Strong for students and independent landlords
Cons
- Lighter accounting and reporting
- Not built for PM-company owner portals at scale
Rentec Direct
Pros
- Strong trust accounting for PM companies
- No contracts or setup fees; responsive US-based support
- Recurring affiliate (25% for 12 months)
Cons
- Dated UI versus DoorLoop/AppFolio
- Fewer modern AI features
FAQ
What is the difference between Innago and Rentec Direct?
Innago is best for DIY & small landlords, while Rentec Direct is best for property management companies.
Is Innago or Rentec Direct cheaper?
Rentec Direct is the cheaper option — it starts at $45/mo.
Which is better for DIY & small landlords?
For DIY & small landlords, Innago rates slightly higher (4.9★ on G2).